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”Customer service is critical to us, and with the competition we've got here in Detroit, doing extra things for our guests and making it special for them is really important for us. [Just Walk Out] is unique and it’s something that a lot of casinos don't have yet.”
Jim Boucher
Vice President of Hospitality
Hollywood Casino at Greektown
CUSTOMER SNAPSHOT
Hollywood Casino at Greektown hits jackpot with 24/7 checkout-free store: 20% revenue boost since launch
Challenge
Following a sales lull during the pandemic, Penn Entertainment wanted to improve retail performance at its Hollywood Casino at Greektown and attract a new generation of tech-forward customers at its food court.
Solution
Repurposed an existing coffee shop with a Just Walk Out technology enabled store, providing 24/7 checkout-free access to snacks, drinks, and sundries for gamers and hotel guests while boosting sales and enabling customers to quickly get back to the action on the casino floor.
Results
90%
Shopper conversion
1.5min
Average shopping trip
20%
Year-over-year
revenue growth
200%
Margin growth since launch